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Interactive Project Management Samples
In alphabetical order by client name. Note: All links below launch new windows.
- Altio, Boston, MA. Initially retained for front end web site redesign, we were asked to make other recommendations. While I managed the workflow between our designer and theirs, my main suggestion was to optimize the site for search engine rankings. I came up with the keyword-loaded image tags and head metatags for all pages of the site, corresponding revisions to body copy, and pay-per-click purchase recommendations.
- Eliot Montessori School, South Natick, MA. Private elementary school needing a site overhaul to appeal to prospective students' families and donors, yet retain the home-grown feel of the student contributions that represent the majority of site content. I did a full content audit and reorganized it into categories, which led to a consistent left-column navigation structure. To simplify content upload from non-technical personnel, our tech team developed a content management tool that also handled http upload to eliminate the need for FTP knowledge and avoid the headaches of access abuse.
- North American Society of Pacing and Electrophysiology, Framingham, MA. The leading trade association for heart rhythm professionals received a mandate from its board of directors to provide heart arrhythmia and related information of consistent high quality to the public, in contrast to the pseudo-medical information available on many other "health portal" sites. Since the site also had to maintain its resources for industry professionals, this required breaking the site into channels, as well as assigning "General Reading Level" and "Medical Reading Level" to each article. The site architecture required the most time in this project, in addition to several databases using SQL and ASP. (more details)
- ReadyAbout Interactive, Boston, MA. For my former employer, this serves as an example of succinct interactive business writing. I conceived and project-managed the series of e-newsletters you see here (click View current issue link under any of the four), working with a web designer and programmer. In addition to serving as sole editor/copywriter for newsletters #2-4, I researched and wrote all feature stories for the Corporate newsletters (also see Archives link at above URL) not specifically attributed to another author.
- Strong Living Company, Boston, MA. For this mini-portal geared to staying strong as you age, StrongBones was their first e-commece initiative, geared to elderly women with osteoporosis. StrongBones gave members a personalized 16-week fitness program based on numerous health variables, which could be user-manipulated if they progressed faster/slower than anticipated. It also allowed people to be part of a community, with live chats (functionality developed in house in order to control number of simultaneous users, allow content editing afterwards, etc.) and a cookie-based registration process that allowed you to resume at the step you left off at, all of which allowed for easy client administration through Microsoft Access. (more details)
- Two other Flash animation projects for iConverse do not lend themselves to Web upload, but I can send or bring those to you on a CD-ROM upon request. (more details)
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