GLENN GUTMACHER
zip code, MA 02067
tel: 508-930-9391 * email: glenn@recruiting-online.com
Also see: professional recommendations on Glenn's LinkedIn profile | Glenn's publications/media credits/speaking engagements | project management assignments
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SUMMARY: Subject Matter Expert for:

  1. Creating or revamping in-house research function: A) Train staff and institute innovative sourcing tools and methods to generate pipelines of passive candidates faster and with higher quality. B) Integrate with ATS and/or CRM systems to generate metrics by channel/req and insure OFCCP compliance, resulting in significant savings.
  2. Recruiting Competitive Intelligence system: Leverage information across the company (including field data outside of staffing, synergies with corporate marketing, etc.) and create real-time intranet repository integrating RSS feeds about competitor layoffs/acquisitions, identify top talent at under-the-radar competitors, org charts, etc., with automated alerts to relevant recruiters and/or hiring teams and custom reporting.
  3. Social media recruiting and Web 2.0 career site strategy/implementation: A) Get recruiting team up to speed on the latest best practices re: LinkedIn, Facebook and Twitter from the sourcing, networking and employer branding perspectives. B) Revamp current career site or develop career microsites with niche-target, candidate-friendly landing pages supported by SEO/SEM campaigns and online talent communities to attract passive candidates who otherwise would never visit/apply for jobs.

FULL-TIME EXPERIENCE:

Arbita, Minneapolis, MN. Vice President, Arbita Consulting & Education Services (ACES), September 2008 - present (joined company via Shally Steckerl's JobMachine prior to its merger with Arbita).

  • Lead R&D content development for sourcer / recruiter training programs to help build customers' passive candidate pipelines through advanced boolean search, Internet and phone sourcing, social recruiting, email campaigns/newsletters, and other recruitment marketing and research methods
  • Present wide range of customized sourcing/recruiting workshops and consulting sessions to dozens of clients (Fortune 50 corporations to boutique staffing firms)
  • Subject matter expertise: advanced Internet and phone sourcing; building niche online talent communities; social media recruiting and branding strategies; email campaigns and newsletters; sourcing tools, systems and automation (lead storage and marketing via CRM vs. ATS, spiders, bookmarklets, etc.); search engine optimization (SEO) and marketing (SEM) for recruiting; job posting best practices.
  • Develop new sourcing- and social recruiting-related products and services, such as the Arbita Educational Webinar Series (up to 1,500+ registrants/event) and Recruiter GuruGuides educational e-commerce products (formerly JobMachine CheatSheets) for search engines and social networks
  • Run needs assessments with large and small corporate recruiting departments and third-party search firms to help customize and sell in consulting and training offerings.
  • Develop training follow-up exercise materials to insure learning was absorbed.
  • Present consistently highly-attended/rated recruiting workshops and webinars at various major conferences and regional recruiting associations such as ERE, Kennedy, RCE, AOEP, SMAGC, NAPS chapters, etc.
  • Created and marketed profitable webinar series co-presented by internal and external recruiting industry experts, and helping develop multi-city sourcing workshops roadshow in 2010.
  • Conduct regular trainings to help sell Arbita OneSource, a services-enhanced, private label version of Broadlook Technologies' Diver product.

Microsoft Corporation, Redmond, WA / Waltham, MA. Recruiting Researcher, Global Central Sourcing Team, July 2005 - September 2008.

  • Used wide array of online resources, software and web-enabled tools, and innovative Internet search techniques to find highly-skilled passive leads who met specific software development candidate profiles.
  • Consulted with management on systematic improvements to sourcing processes.
  • Worked cooperatively with peers on creating and implementing industry best practice sourcing methodologies.
  • Conducted internal sourcing training for recruiting teams globally.
  • Niche software developer sourcing for Microsoft's six primary international development centers and recruiting competitive intelligence for the key companies, universities, communities, awards, etc., in the related geographies

Getronics North America, Billerica, MA. Business Systems Analyst IV (Lead Sourcer, Recruiter Trainer & Career Webmaster), Recruiting Operations, June 2003 - July 2005.

  • Lead the sourcing effort for the company's recruiting team to find passive candidates for senior-level and other hard-to-fill job openings.
  • Redesigned and maintain US career website, including significant development of new content and functionality, to reflect industry best practices.
  • Serve as lead trainer of advanced Internet recruiting techniques for the department.
  • Instituted innovative internal and external e-marketing efforts for recruiting purposes.
  • Demo, evaluate and recommend for purchase third-party tools to improve recruiting and productivity.
  • Serve as first-line liaison on problems with, submit and follow up on trouble tickets, and develop functionality specifications for enhancements to, vendor-hosted applicant tracking system (ATS).
  • Research and adapt best-in-class methodology for employment branding online.
  • Conduct special research projects as needed.

MyJewishLearning.com, Hebrew College, Newton Centre, MA. Marketing & Community Manager, 11/02 - 6/03.

  • Lead all e-marketing efforts for non-profit Jewish learning web site.
  • Coordinate design, production and distribution of print marketing collateral.
  • Coordinate appearances at major trade shows.
  • Developed aspects of web site in consultation with senior editorial, technical and general management.

ReadyAbout Interactive, Boston, MA. Project Manager & Director of Internet Recruiting, 11/00 - 4/02.

  • Project manager for various high-end interactive projects (web, CD-ROM, etc.) for external and internal clients from Fortune 500 firms on down, managing staff, contractors and vendors in application development and graphic design. (See annotated descriptions of sample project management assignments.)
  • Pioneered Web site search engine optimization for the firm, as implemented on client Altio.com.
  • Spearheaded recruiting and applicant tracking efforts, and corporate e-marketing initiatives for the company, including full editorial responsibilities (see www.readyabout.com/newsletter).

VillageGenie.com, Inc. (now ExecuPlanet.com), Boston, MA. Vice President, Content, 3/00 - 10/00.

  • Developed content strategy for rich content/functionality modules that are supplied as private label plug-ins to client Web sites. Company acquired by leading outplacement firm, Lee Hecht Harrison.
  • Devised navigation structure and content for each page of product demo.
  • Worked closely with Web development vendors towards beta release of product.
  • Wrote or co-wrote all copy for corporate Web site and client/investor marketing materials.
  • Supervised team of four Web Research Analysts to build content databases for the company's plug-in modules.

Community Newspaper Co., Needham, MA. Interactive Product Manager and Commercial Content Editor, 10/96 - 3/00.

  • Oversaw launch of and maintained CommunityClassifieds.com and its component sites: Town Online Working (CNC's career resources Web site for Eastern Massachusetts); ParentandBaby.com (parenting resources); Town Online Real Estate (for Boston Homes, South Shore Homes, etc.); Town Online Newcomers (Newcomers Guide); and Town Online Introductions (online personals).
  • Town Online Working won the newspaper industry's two most prestigious awards for online products in 1998: the EPpy Award (Editor & Publisher) and Digital Edge Award (Newspaper Assn. of America).
  • Strategized and coordinated compilation of editorial resources throughout the CNC enterprise for deployment on these sites.
  • Developed and systematized new sources of online content (e.g., career experts for live chats, special columnists, etc.) to complement print publications' weekly content.
  • Wrote and supervised compilation of content from various departments for corporate intranet.
  • Trained staff and wrote online documentation for various editorial, software and Web database procedures.
  • Developed roster of presenters for job-seeker seminars and one-on-one counselors for all CNC career fairs.
  • Revitalized corporate intranet; wrote and supervised compilation of content from various departments; researched, evaluated and helped install third-party vendor functionality to intranet.

FREELANCE EXPERIENCE:

Recruiting-Online.com, Inc., Sharon, MA / Norton, MA. President, September 1997 - present.

  • Research, develop, market and present Advanced Online Recruiting Techniques seminar in varied formats to associations and recruiters from hundreds of companies of all sizes and industries.
  • Develop and present Internet sourcing modules at all "Stepping Up to Diversity" seminars presented by Frank X. McCarthy & Associates / Diverse Workplace Inc. Clients included Harvard University, Merck, Millipore, etc.
  • Panelist and speaker at many human resources and recruiting conferences (e.g., featured industry analyst at Monster.com's quarterly off-site meeting, 6/02); frequent guest on The Job Show (WABU-TV/68).
  • Frequently published writer on online recruiting and job hunting techniques (archive: www.recruiting-online.com/press.html).
  • Official Internet recruiting certification instructor for NEHRA.com (2000), Jobfind.com / Boston Herald (2001) and BostonWorks.com / Boston Globe (2002).
  • Boston Globe (11/01 - 6/02): E-newsletters strategist and writer; developed and presented training of BostonWorks.com product line to Globe sales staff and select customers; developed job-seeker seminars track and secured roster of presenters and personal career counselors for all BostonWorks job fairs.


EDUCATION, DISTINCTIONS AND SKILLS:

  • Yale University, New Haven, CT. B.A., cum laude, Psychology/Organizational Behavior, May 1987.
  • Archibald MacLeish/Garry Trudeau Prize, Yale University. For graphic and literary style in a college newsletter, 5/87.
  • EPpy (Editor & Publisher) and Digital Edge (Newspaper Assn. of America) awards for best commercial Web site by a newspaper, besting larger competitors' entries (Boston Globe, Washington Post, etc.), 1998.
  • All MS Office apps; graphics and publishing software; Web site development; medium Spanish fluency.
  • Facility with numbers and letters: Math SAT score 800 (out of 800); tested typing speed 75 wpm.

BOARDS AND MEMBERSHIPS:

OTHER KEYWORDS:

internet recruiting researcher, candidate sourcer, seminar training course developer and courseware trainer, instructor and published writer; internet sourcing trainer and consultant; social networking and social recruiting best practices, seminar training course developer and courseware trainer, instructor and writer; user documentation writer; online content manager, editor, and writer; internet recruiting trainer and consultant; e-marketing and print collateral writer; javascript, html, homesite, dreamweaver, microsoft office: word, excel, powerpoint, outlook, project, access, onenote; visio, sourcesafe; photoshop, pagemaker, quarkxpress, filemaker pro, broadlook, copernic, eliyon, hoovers, hrsmart, infogist, adobe acrobat, eudora, ulead, quickbooks pro; outstanding verbal and written communication, research and analytical skills; seminar developer, seminar courseware writer, user documentation writer, training course documentation writer, seminar instructor, course instructor, training instructor, seminar trainer, online content editor, online content manager, online content writer, internet content editor, internet content manager, internet content writer, internet recruiting consultant, marketing collateral writer

References furnished upon request

Copyright 1997-1998 Glenn Gutmacher. Copyright 1999 - Recruiting-Online.com. All rights reserved. No copying or redistribution without written permission. Email to request.